Cashmere® Delivers at the Gala Artis Event

A beautiful Cashmere^® dress made a splash on the red carpet at Gala Artis, Québec’s most watched awards show, last April 22. 
Consumers were invited to vote for a Cashmere^® bathroom tissue dress designed by one of four Québec designers.

A model wearing the Cashmere^® dress designed by Sophie Leclair, winning designer of the contest, walked the red carpet of Gala Artis, with more than 1.6 million people watching.  The Red Carpet leading up to the Gala was seen by 1.9 million viewers. 

The “behind the scenes” show following Gala Artis even voted Leclair’s Cashmere^® dress as one of the evening’s most beautiful dresses.
The morning show Salut Bonjour!, as well as magazines Clin d’Oeil and 7 Jours also featured the beautiful design by Sophie Leclair.

Within just four weeks, more than 37,000 votes were received and $1 per vote was donated to the Canadian Breast Cancer Foundation (up to a maximum of $10,000).