A New Facial Tissue Box

July 23, 2012
Tissue Products

The new facial tissue box designed during the “Inspire Hope” Program, a Kruger Products’ initiative to fight for a future without breast cancer, is now available in stores.

Scotties asked consumers in May to submit pictures and quotes that inspire them to fight breast cancer and used this inspiration to develop three facial tissue boxes.

Consumers were then invited to vote for their favourite design, with $1 donated to the Canadian Breast Cancer Foundation for each vote.

The winning design, the “Hands” box, communicates a message of shared courage, strength and compassion, and is on store shelves now.